According to the Wall St Journal, Google Inc.'s YouTube and Universal Music Group are discussing a partnership under which YouTube would build a new hub for music videos.
YouTube would also provide technology and advertising-sales support to help distribute Universal's video content to other Web sites, people familiar with the matter say.
Is creating a new YouTube hub worth the time and effort? Does it justify jobs at Universal to work on this with YouTube? If there was an announcement that YouTube was setting up a hub for indie artists and they would promote and develop new acts, that would be worthy of a news story. Somehow a major label trying to eek out a few more dollars sounds like tired old news.