Bob Lefsetz said he thought he was reading the Onion rather than Billboard. The headline reads:
The Monetization of Mimi: Mariah CD To Have Ads
The first deal, created for the Mariah Carey release Memoirs of an Imperfect Angel on Sept. 15, is a 34-page co-production with Elle magazine that includes lifestyle ads from Elizabeth Arden, Angel Champagne, Carmen Steffens, Le Métier de Beauté and the Bahamas Board of Tourism.
Is this grasping for income straws?