Tuesday, December 15, 2009

Not Exactly What They've Been Listening To

Arbitron has been monitoring people's listening habits for years. Their method was for listeners to record their habits in a book and send it in. Radio stations use this data for everything from advertising rates to changing formats if the ratings aren't there. For the past year, Arbitron has been using electronic monitoring systems called the Portable People Meters and needless to say, there are some results that vary from the old paper diary method.

The NY Times talks about these glaring difference. Men were thought to make up 34.7 percent of the soft rock listeners. Well it turns out they may have been closeted Air Supply fans. The new report puts the men at 40.1 percent of the audience. Taking a blow are the classical music stations. Their market share fell 10.7 percent. Talk radio also had a hit with their audience down 2.6 percent. 80% of talk radio is conservative.

I guess every once in awhile guys need an Christopher Cross fix.

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