Albums are for fans, singles are for newbies.
Don't make an album expecting to reach a new audience. If you want to reach a new audience, focus on the single.
Bob is so spot on. Consumers stopped buying music because they were sick of getting one or two good songs on an album and the rest were mediocre. They still had to plop down $12-$15. When you anaylize the cost, they paid about $7 per song, if there were two good songs on the CD.
When I was growing up, all we really had were singles. I did buy, or my parents bought for me Meet the Beatles and the rest of the Beatles albums through Help. I owned all the Monkees albums. It probably wasn't until the 1970's when I started buying albums on a regular basis. Up to that point it was all singles. When I bought Build Me Up Buttercup, do you think I was wondering if the Foundations had a whole album of songs like that? No. I had three Bobby Sherman singles, but no albums, same for the Supremes.
I remember the lyrics to all those songs to this day, even if I haven't heard the song in years. Music sticks with you whether it's a song or a whole album full of them. Put out music when you make it. Don't save it for an album. There are only a few amazing concept albums that are meant to be listened to as a whole. Keep your fan base active. There should be no downtime when it comes to enlightening your fans. No one is waiting three years for your next album.
Read Bob's full post here.