Showing posts with label herb alpert. Show all posts
Showing posts with label herb alpert. Show all posts
Monday, June 04, 2012
This Is Too Groovy
Boyce and Hart do an acoustic two song medley of hits they wrote for the Monkees (unfortunately they start with I Wanna Be Free).
The always debonair Herb Alpert interrupts to introduce them.
They join the band for I Wonder What She's Doing Tonight.
Their velvet suits and white boots are too cool for school.
The boys do a badly choreographed dance to the musical interlude of the song.
The band consists of three cowboys.
There are horns all over the song, but no one pretends to play one.
Tuesday, August 10, 2010
Incorporating Music Into Advertising
One of my first memories of hearing current music in a commercial was for Teaberry Gum. The soundtrack was Herb Alpert and the Tijuanna Brass' Mexican Shuffle, which became the Teaberry Shuffle for the ads. Put a piece of gum in your mouth and you'll be doing the Teaberry Shuffle. Have a little fun, with Teaberry Gum. The ad integrated the song so well. It was an instrumental.
In their current campaign, Target has been smart to use just the instrumental intro to songs in their ads. The songs such as Tenderness by General Public are not exactly current (it was released over 20 years ago, but still sounds fresh today- nudge, nudge, wink, wink). Using just the musical intro alleviates the pain of hearing a song with lyrics that are so opposed to what the product is selling, making the song choice inappropriate.
Subscribe to:
Posts (Atom)