Friday, December 19, 2008
The RIAA realized that suing individuals who traded music over the Internet, was not the way to go. They have decided to cease suing. According to a WSJ article today, the RIAA opened legal proceedings against approximately 35,000 people since 2003. They are now making deals with Internet Service Providers that will warn their users that they are in violation, rather than having to ask the ISP to divulge the name of the user.
The whole campaign seemed ill advised from the beginning. What did they have to gain from suing a 13 year old girl? Possibly using her as an example, but it wasn't a deterrent. The major labels have been band-aiding situations for years and it is no surprise that they are in bad shape. If they had embraced the technology, put out quality product and engaged the fan, none of this would be happening. Maybe the RIAA should hire Stephanie Meyer as a consultant. She has done all of the above. According to boxofficemojo, the film version of her book Twilight has a domestic total sales of $152,320,664, as of 12/17. Her series of books have sold over 25 million copies. Her latest release, Breaking Dawn, shipped 3.7 million copies with 1.7 of of them being sold on the first day of release. When was the last time an album did that?