Saved By Zero Kills

Apparently I'm not the only one who couldn't get to the remote fast enough every time the car commercial using The Fixx song Saved By Zero came on. Here is a parody of the commercial and the movie The Ring.

It doesn't get much more annoying than that commercial. The Marketing With Meaning Blog has a great piece about the protests annoying commercials have created. There is a Facebook group called Stop Playing Toyota’s “Saved By Zero” Commercial. It has 9300 friends. Music when used well can be one of the greatest ways to market a product. Apple usually hits the mark. As much as people hate this commercial, I have seen more written about it than any other ad in recent memory. The questions remains to be answered: Does this turn the consumer sour on your brand for life?