Authors Looking Like Indie Musicians

There's a Washington Post article about how authors who don't have the steam of a John Irving or a Toni Morrison are promoting their books. It's a DIY approach, much like musicians have been doing for years. Authors are making their own trailers, sending themselves on a a book tour, selling books from their car and sometimes self-publishing. Musicians and authors have become one person marketing/creative centers. The old adage If you want something done right, do it yourself, holds truer than ever.