Wednesday, October 06, 2010

What's Good For The Environment, Is Not Good For The Consumer

Many recording artists make it a point to use 100% recycled products in the packaging of their CDs.  The Rattles debut album Rattle On is packaged that way.  The blog Young Wife and Mom, took note today:   I was happy to find that the CD case is child friendly, made of 100% recycled materials, most of which is paper. No worries about shattered plastic cases.  On the heels of this recognition, I read about a yin to that yang. 

Here is a case of a big corporation, Frito-Lay a division of PepsiCo being eco-friendly by packaging their Sun Chips snack in a biodegradable bag.  According to today's Wall St Journal, Touted by Frito-Lay as 100% compostable, the packaging, made from biodegradable plant material, began hitting store shelves in January. Sales of the multigrain snack have since tumbled.  Apparently the bag is too noisy for consumers.  Has this country gone mad?

The company has been trying to find a less noisy bag and will revert to non-degradable bags for each line of Sun Chips except the Original.  "We chose to respond to the consumer feedback but still want to show that we are committed to compostable packaging", says Chris Kuechenmeister, a spokesman for Frito-Lay.  Apparently consumers posted videos mocking the noisy packaging and complained on social networking sites.  Aren't their bigger issues to get all fired-up over?   The Atlantic has a an interesting take on the issue.  

CDs may not be around for much longer, but while they are still here, artists will hopefully continue to make the packaging as environmentally friendly as possible.

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