Nanomedia: Can It Create Viable Stars

In Fred Wilson's blog, avc.com, he talks about his Internet radio station, fredwilson.fm. Each day he adds one song that means something to him at that moment. Today it's What Is The Life by George Harrison, which reminds me that I still need to get All Things Must Pass. He figures he has about 60 listeners per day, which amounts to 1300 visitors per month. This is nanomedia. He points out that HypeMachine put all these nano sites, including music blogs, together and what you have is one big, huge hunk of media and lots of listeners/readers.

The numbers don't lie, but what we don't have is a filter for finding the site that works best for you. This is something that I've argued the record labels were good for. Finding new music now isn't hard. There is just so much of it available that you want to find the good stuff. If you find a blogger who has the same taste as you, you're in luck. All of this media is a great thing for diversity, but it's probably not going to let us discover the next U2, Dave Matthews Band or even the next Weezer. How can you capitalize on all this media for one act? Whoever answers that will have written the next chapter in the music business.

It's All About the Apps

Music Apps for the iPhone and iPod Touch are getting a lot of press these days. Nine Inch Nails who always seem to be at the forefront of technology, released one in September. Weezer just put out Christmas with Weezer. Behind most of these apps is Tapulous. They are the creators of Tap Tap Revenge which is the all-time most popular game for the iPhone. I downloaded it today. The first track I got was Nick Galliant-a cross between Earth Wind and Fire and Nick Gilder. With the exception of Weezer's We Wish You a Merry Christmas, I was unfamiliar with the artists. This is the free version of the game. I could have paid $5 for the full Christmas with Weezer. The blog at Wired.com mentioned the apps as an additional source of income for musicians. This article focuses more on gadgets and games such as rock band. Apps are a great way for fans to stay in touch with what's going on with their favorite artists. Matt Kozlov of Sony/BMG introduced me to the Pink app, Pink's Funhouse. There is music, news, bio and of course lots of photos. Expect a powerhouse app in advance of The Fray's new album.