Monday, June 15, 2009

Nanomedia: Can It Create Viable Stars

In Fred Wilson's blog,, he talks about his Internet radio station, Each day he adds one song that means something to him at that moment. Today it's What Is The Life by George Harrison, which reminds me that I still need to get All Things Must Pass. He figures he has about 60 listeners per day, which amounts to 1300 visitors per month. This is nanomedia. He points out that HypeMachine put all these nano sites, including music blogs, together and what you have is one big, huge hunk of media and lots of listeners/readers.

The numbers don't lie, but what we don't have is a filter for finding the site that works best for you. This is something that I've argued the record labels were good for. Finding new music now isn't hard. There is just so much of it available that you want to find the good stuff. If you find a blogger who has the same taste as you, you're in luck. All of this media is a great thing for diversity, but it's probably not going to let us discover the next U2, Dave Matthews Band or even the next Weezer. How can you capitalize on all this media for one act? Whoever answers that will have written the next chapter in the music business.

No comments:

Post a Comment