Friday, November 12, 2010
Hypebot is spot on. They describe the new Coca Cola commercial, which uses Train's song "Shake Up Christmas": (the spot) totally derails a perfectly good holiday moment. The song is a very odd choice for a Christmas ad. Train's lead singer Pat Monahan was quoted in Reuters as saying, "I think of what I did with 'Shake Up Christmas' as a 'how can I help'" spread some happiness." The commercial is cluttered and noisy. His idea of spreading happiness is lost in the mix.
Here's a Christmas ad that got it right. I managed Luscious Jackson when they performed "Let It Snow" for a Gap ad. It's fun, it's grabs your attention and the ladies are all wearing Gap. Kudos to Sparkle Beauty Studio for making the ladies shine.