I've long believed that piracy is largely a business model problem not a human behavior problem.
I couldn't have put it better. Fred was complaining that he couldn't get Knicks games on Time Warner Cable as it no longer provides the MSG network. He gives TWC plenty of money for their services and it's not like he's getting rid of his cable. Cable got rid of the Knicks. Can't watch the Knicks through the NBA's pass as they block out New York. In his frustration, he tweeted. He immediately got back replies on where to watch it. He became a reluctant pirate, hence the above quote. If you give consumers what they want and price it fairly, they will pay.
If you're on Twitter, here's his hashtag #screwcable