iTunes Replay

Apple Insider is reporting that Apple is getting ready to launch a media streaming service called Replay which would work with iTunes 8. This would allow a purchase from iTunes to be streamed anywhere the consumer is logged into iTunes. Right now it seems to be geared toward TV shows and movies. Mobile device users could watch what they bought, but not have to take up precious storage space on their device. It's similar to the Instant Watch service Netflix offers now, but it's mobile. This would be a big boast for the iPhone and iTouch. Apple creates a product and then builds programs to make using them easier and more efficient; therefore selling more products. The major record labels couldn't do it, but Apple did.