Banana Republic is rolling out a new ad campaign called "City Stories". They've enlisted musicians who embody the city and are comfortable in Banana Republic clothing. The article in Billborad.biz, quoted Banana Republic’s chief marketing officer Peter DeLuca that the campaign began by targeting “the modern soul”: shoppers between the ages of 25 and 49 who “aspire to a city lifestyle,” says DeLuca. “We’re really trying to establish the brand’s vision of the city as an anchor point. Music is a key piece of the puzzle.” What about those of us who live in a major city? This sounds a lot like a series of ads the Gap (owned by the same company) ran in the 1990's. When I was working with Luscious Jackson they did a Christmas ad, as as well as one called Stone Fox, which was an original song they wrote for the ad. Around the time I was working with Luscious Jackson at Side One Management we also managed Liz Phair, a participant in the new BR campaign.
Other artists participating: Sara Bareilles, OK Go! and Tommy Torres.
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