Much is being said about the Financial Times article on Cocktail, the code word for a new offering from Apple's iTunes. Rumored to be launching at Christmastime, it's said that this digital package would be bring consumers back to the days of album liner notes, lyrics and photos, which would all be included with an album download as well as others goodies such as videos. Deals are allegedly in place with the four major labels.
This may appeal to those over 35. I'm not sure that it has the allure to jump start a whole sector of people to start paying for music. There are a number of articles and polls that state younger people have no attachment to physical things.
Spotify is getting reach to launch in the US. It's been successful in the UK. It allows users free streaming of millions of songs and the ability to create playlists. The Spotify team has an app that is awaiting approval from Apple. It will be interesting to see if Apple approves it. Spotify would compete with iTunes and is free, although Spotify offers a paid subscription service without the ads.
The tech generation has never seen liner notes, so why would there be a need to have them now? Owning a video probably has no value as it can be viewed somewhere on the net. In the 80's kids wanted their MTV, in the 00's will they want their Cocktail?
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