Thursday, August 21, 2008

Microsoft Ads About Nothing

Jerry Seinfeld is the new pitchman for Microsoft. The ads will start appearing Sept 4. According to the WSJ: "Microsoft weary of being cast as a stodgy oldster by Apple's advertising, is turning for help to Jerry Seinfeld." The campaign is reported to cost $300 million with $30 million of that going into Jerry's pockets. Microsoft is trying to turn the tide on the negative publicity they have gotten from their Vista operating system. The article said that other celebrities were considered such as Will Ferrell and Chris Rock. It seems to me that if you want to connect with a younger audience and cast doubt on Apple's smart, sassy Mac Vs. PC ads, they go with Will or Chris. My bet would be on Chris.

Jerry's show went off the air in 1998, although it's all over the place in syndication. Does he still resonate with people? I was a faithful viewer of Seinfeld when it originally aired. I find it hard watching it now. It does not hold up the way I Love Lucy, The Mary Tyler Moore Show, The Bob Newhart Show, The Dick Van Dyke Show and more recently, Everybody Loves Raymond has. Jerry hasn't been in the public eye recently, except for his misguided comments on Letterman attacking the woman who's publishing company accused his wife of plagiarizing a cookbook. It seems to me that both Will Ferrell (bring back "More Cowbell") and/or Chris Rock would be much more in tune with todays audience. Everybody Hates Chris is a wonderful show that every parent should make their kids watch. Watch full episodes on the shows site. Wasn't Will's website behind the Paris Hilton rebuttal to the crazy McCain ads? Many watched and it was well done. Bill Gates will be appearing in the ads with Jerry. I'll be watching closely to see if this ad campaign brings a hipper image to Microsoft.

Note: Only Chris Rock's website URL is his name. Neither Jerry or Will's name will link to a site.

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